MediaPost’s Marketing Daily has an article about how some advertisers are setting up digital signage networks in the windows of out-of-business vacant retail stores.
I have no problem believing digital signage can be an effective tool in a window display (see my recent Harrods post).  But most successful windows displays are designed to draw you into [...]

Adrain Cotterill who writes the excellent Daily Digital out of Home blog, sent me a heads-up this morning about a new window display being unveiled at Harrods.
For US centric readers, Harrods is based in the UK, and is one of the premiere department stores in Europe along with the likes of KaDeWe from Germany or [...]

On Tuesday April 15, I had the opportunity to attend my first ad:tech event, and speak on one of the Power Panels (Tales from the Bleeding Edge - Game-Changing Opportunities for Tomorrow’s Marketer).
Ad:tech is an interactive advertising and technology conference and exhibition. They do a number of events each year at a variety of [...]

In a world in which most of us are exposed to over 3000 advertisements today, and are enticed to read/listen/watch almost 300 of them, you have to take your shoes hat off to advertisers that can rise above the noise.
I was recently traveling through the security checkpoint at the San Diego airport, and found this [...]

The PR folks at Microsoft have to be feeling pretty good. On March 26th Fortune Magazine and others reported that Microsoft’s often hyped multi-touch user interface product, Surface, would not be ready for consumers until 2011. Less than a week later, AT&T Wireless stores and Microsoft announced that Surface would be going [...]