Archive for April 29th, 2008

April 29, 2008

Vacant Stores as Digital Signage

MediaPost’s Marketing Daily has an article about how some advertisers are setting up digital signage networks in the windows of out-of-business vacant retail stores.
I have no problem believing digital signage can be an effective tool in a window display (see my recent Harrods post).  But most successful windows displays are designed to draw you into [...]