Comments on: Miller Zell study is Great, but is it True? http://retailgeek.com/2009/04/08/miller-zell-study-is-great-but-is-it-true/ ramblings about retail customer experiences Thu, 04 Feb 2010 16:35:20 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Peter Stamos http://retailgeek.com/2009/04/08/miller-zell-study-is-great-but-is-it-true/comment-page-1/#comment-182 Peter Stamos Mon, 13 Apr 2009 16:19:24 +0000 http://retailgeek.com/?p=86#comment-182 Jason- We appreciated your piece on our most recent research output. It's hard to argue with your logic regarding the absolute validity of such a study as a standalone view. As you stated, there were some good learnings and some good validations in the piece. What we try to do at MZ is triangulate multiple data streams, studys, first and second level research and come up with our current design intent strategies. What we are finding is that in this economic downturn, shoppers are indeed trading down at the shelf (and in restaurants), switching to store brands. Multiple messages outside the store can become noise and thus marginalized or discounted. When you add the friction between manufacturers and retailers which has ratcheted up in recent months, you have quite a setting in which to recommend design strategies. I guess the bottom line is that the shopper / consumer is in charge like never before. Please keep tracking us at www.insidetheaisle.com. Your comments are welcome. Peter Stamos EVP - Retail Services Miller Zell Jason-
We appreciated your piece on our most recent research output. It’s hard to argue with your logic regarding the absolute validity of such a study as a standalone view. As you stated, there were some good learnings and some good validations in the piece. What we try to do at MZ is triangulate multiple data streams, studys, first and second level research and come up with our current design intent strategies. What we are finding is that in this economic downturn, shoppers are indeed trading down at the shelf (and in restaurants), switching to store brands. Multiple messages outside the store can become noise and thus marginalized or discounted. When you add the friction between manufacturers and retailers which has ratcheted up in recent months, you have quite a setting in which to recommend design strategies. I guess the bottom line is that the shopper / consumer is in charge like never before. Please keep tracking us at http://www.insidetheaisle.com. Your comments are welcome.

Peter Stamos
EVP – Retail Services
Miller Zell

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