The Digital In-Store Marketing industry is confronted with a dizzying array of trade orgs, websites, and events to support.  What’s a well intentioned marketer to do? An old boxing axiom starts with the advice “You gotta have a good nickname.”    But my own profession struggles to find a universally recognized label.  The lack of a [...]

Globalshop is the annual Trade Show for retailers and brand managers to find retail design, in-store marketing, and in-store technology solutions.  The show runs March 10 – 12 in Las Vegas.  It’s one of my favorite events of the year, because it’s a great opportunity to see what’s new in the in-store marketing industry, and [...]

 I’ve spent the past couple of months visiting clients and talking about key takeaways from CES this year, and I’ve promised to blog a quick recap.  So, belatedly, here it is. CES is the largest trade show in the US, it’s hosted in Las Vegas every January and it focuses on the Consumer Electronics industry.  [...]

On a recent visit to my local Nordstrom, I found a style I liked but they didn’t have my size in stock.  “No problem,” I thought, “Can you have the proper size transferred from another store, so I can try them on and get them marked for alternations if I choose to buy them?” Imagine [...]