Archive for July 13th, 2010

Just say no to insincere greetings.

Psychologists tell us that the best remembered and most influential parts of a shopping visit are the very first and last experiences. (it has to do with the theta oscillations and the coordination of spike timing of neurons, for you neuromarketing geeks).

That’s exactly why companies like Walmart employ “greeters” to welcome you to their store.  But too many retailers delegate the role of store greeter to an employee without retaining the spirit and the results are tragic. (more)

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