Category: Advertising
Walmart Digital Merchandising Statistics (don’t trust an ad man)
Retail Customer Experience.com has a new article by Graeme Spicer entitled “Digital Displays in Retail Environments Coming of Age”. The article talks about Walmarts recently refreshed in-store video network (aka Smart Network) and shares some data on the success of advertisements on the network.
I’ve seen similar Walmart data before, but always in private meetings, so now that the data is public I can comment… Here is why you shouldn’t believe it. (more)
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Miller Zell study is Great, but is it True?
Miller Zell is one of the top firms in the retail marketing and design industry. In the first half of the 90′s they were a terrific vendor of mine at Blockbuster. Among the clever things they do is conduct their own research. It both gives them a competitive advantage versus firms that either don’t base their work on research or are limited to publically available sources of research; more importantly the research some extra credibility for Miller Zell in the space.
Last week they published a new study, Gone in 2.3 seconds. This study, surveyed 1000 consumers about the influences on their purchase decisions, and concluded amongst other things that in-store marketing is very effective, and that more than 60% of purchase decisions are still made in the store. The study is certainly interesting, and I frankly agree with many of it’s conclusions. You can read more about the study at Ad Week or at the Experiate blog. (more)
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Vacant Stores as Digital Signage
MediaPost’s Marketing Daily has an article about how some advertisers are setting up digital signage networks in the windows of out-of-business vacant retail stores. (more)
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ad:tech San Francisco recap
On Tuesday April 15, I had the opportunity to attend my first ad:tech event, and speak on one of the Power Panels (Tales from the Bleeding Edge – Game-Changing Opportunities for Tomorrow’s Marketer).
Ad:tech is an interactive advertising and technology conference and exhibition. They do a number of events each year at a variety of international venues. The primary attendees are brands, agencies, publishers, portals, and service providers.
I’m not sure if it’s the intention, but the bulk of exhibitors and content are primarily focused on web based activities (media buying, search, e-mail marketing, web analytics, affiliate marketing, blogging, etc…). There is not (yet) much of a presence for Digital Out of Home, much less retail environment specific content. (more)
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Context Sensitive Advertising
In a world in which most of us are exposed to over 3000 advertisements today, and are enticed to read/listen/watch almost 300 of them, you have to take your shoes hat off to advertisers that can rise above the noise. (more)
I was recently traveling through the security checkpoint at the San Diego airport, and found this tray provided to pass my luggage through the X-Ray machine.
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