Retail Customer Experience.com has a new article by Graeme Spicer entitled “Digital Displays in Retail Environments Coming of Age”.  The article talks about Walmarts recently refreshed in-store video network (aka Smart Network) and shares some data on the success of advertisements on the network. I’ve seen similar Walmart data before, but always in private meetings, [...]

Miller Zell is one of the top firms in the retail marketing and design industry.  In the first half of the 90′s they were a terrific vendor of mine at Blockbuster.  Among the clever things they do is conduct their own research.  It both gives them a competitive advantage versus firms that either don’t base [...]

MediaPost’s Marketing Daily has an article about how some advertisers are setting up digital signage networks in the windows of out-of-business vacant retail stores. I have no problem believing digital signage can be an effective tool in a window display (see my recent Harrods post).  But most successful windows displays are designed to draw you [...]

On Tuesday April 15, I had the opportunity to attend my first ad:tech event, and speak on one of the Power Panels (Tales from the Bleeding Edge – Game-Changing Opportunities for Tomorrow’s Marketer). Ad:tech is an interactive advertising and technology conference and exhibition. They do a number of events each year at a variety of [...]

In a world in which most of us are exposed to over 3000 advertisements today, and are enticed to read/listen/watch almost 300 of them, you have to take your shoes hat off to advertisers that can rise above the noise. I was recently traveling through the security checkpoint at the San Diego airport, and found [...]