Archive for the 'Advertising' Category

April 25, 2008

ad:tech San Francisco recap

On Tuesday April 15, I had the opportunity to attend my first ad:tech event, and speak on one of the Power Panels (Tales from the Bleeding Edge - Game-Changing Opportunities for Tomorrow’s Marketer).
Ad:tech is an interactive advertising and technology conference and exhibition. They do a number of events each year at a variety of [...]

April 24, 2008

Context Sensitive Advertising

In a world in which most of us are exposed to over 3000 advertisements today, and are enticed to read/listen/watch almost 300 of them, you have to take your shoes hat off to advertisers that can rise above the noise.
I was recently traveling through the security checkpoint at the San Diego airport, and found this [...]