April 8, 2009
By Jason in Advertising, Retail | 1 comment
Miller Zell is one of the top firms in the retail marketing and design industry. In the first half of the 90’s they were a terrific vendor of mine at Blockbuster. Among the clever things they do is conduct their own research. It both gives them a competitive advantage versus firms that either don’t base [...]
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April 29, 2008
By Jason in Advertising, Digital Merchandising, Retail | 0 comments
MediaPost’s Marketing Daily has an article about how some advertisers are setting up digital signage networks in the windows of out-of-business vacant retail stores.
I have no problem believing digital signage can be an effective tool in a window display (see my recent Harrods post). But most successful windows displays are designed to draw you into [...]
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April 25, 2008
By Jason in Advertising, Digital Merchandising, Events | 0 comments
On Tuesday April 15, I had the opportunity to attend my first ad:tech event, and speak on one of the Power Panels (Tales from the Bleeding Edge – Game-Changing Opportunities for Tomorrow’s Marketer).
Ad:tech is an interactive advertising and technology conference and exhibition. They do a number of events each year at a variety of [...]
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April 24, 2008
By Jason in Advertising | 0 comments
In a world in which most of us are exposed to over 3000 advertisements today, and are enticed to read/listen/watch almost 300 of them, you have to take your shoes hat off to advertisers that can rise above the noise.
I was recently traveling through the security checkpoint at the San Diego airport, and found this [...]
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