Archive for the 'Blog' Category

April 29, 2008

Vacant Stores as Digital Signage

MediaPost’s Marketing Daily has an article about how some advertisers are setting up digital signage networks in the windows of out-of-business vacant retail stores.
I have no problem believing digital signage can be an effective tool in a window display (see my recent Harrods post).  But most successful windows displays are designed to draw you into [...]

March 27, 2008

Microsoft Surface in 2011

In my 2008 CES recap post, I mentioned that while Microsoft had some great demos, and did a terrific job of brainstorming customer experiences for a multi-touch interface, I didn’t expect them to be able to get the Surface hardware to market.
According to Fortune Magazine, Microsoft now doesn’t expect to make Surface available until 2011.  [...]

March 17, 2008

Next up…. Global Shop

So far this quarter I’ve visited:
CES, Las Vegas
NRF, New York
EuropShop, Dusseldorf
DSE, Las Vegas
The next stop on the tour is Chicago for Global Shop. My company MTI has an exhibit here, and the team has been working long hours to get the booth constructed while complying with the all the quirkly Chicago exhibitor rules. [...]

November 30, 2007

First post!

I’ve been meaning to start this blog for years… it’s amazing what you can accomplish when you take a half day off from work.
Anyway, I spend my days thinking about how to create great customer experiences that help shoppers make purchase decisions, and while I get called upon to work in a lot of interesting [...]