Imagine a shopper walking into a retail store, and holding their phone in front of the aisle.  The phone’s camera instantly photographs all the products on the shelf, performs image recognition on the boxes, looks up competitive prices online, and color codes the image with the products that are a good deal. Do you think [...]

Retail Customer Experience.com has a new article by Graeme Spicer entitled “Digital Displays in Retail Environments Coming of Age”.  The article talks about Walmarts recently refreshed in-store video network (aka Smart Network) and shares some data on the success of advertisements on the network. I’ve seen similar Walmart data before, but always in private meetings, [...]

The Digital In-Store Marketing industry is confronted with a dizzying array of trade orgs, websites, and events to support.  What’s a well intentioned marketer to do? An old boxing axiom starts with the advice “You gotta have a good nickname.”    But my own profession struggles to find a universally recognized label.  The lack of a [...]

MediaPost’s Marketing Daily has an article about how some advertisers are setting up digital signage networks in the windows of out-of-business vacant retail stores. I have no problem believing digital signage can be an effective tool in a window display (see my recent Harrods post).  But most successful windows displays are designed to draw you [...]

Adrain Cotterill who writes the excellent Daily Digital out of Home blog, sent me a heads-up this morning about a new window display being unveiled at Harrods. For US centric readers, Harrods is based in the UK, and is one of the premiere department stores in Europe along with the likes of KaDeWe from Germany [...]

On Tuesday April 15, I had the opportunity to attend my first ad:tech event, and speak on one of the Power Panels (Tales from the Bleeding Edge – Game-Changing Opportunities for Tomorrow’s Marketer). Ad:tech is an interactive advertising and technology conference and exhibition. They do a number of events each year at a variety of [...]

The PR folks at Microsoft have to be feeling pretty good. On March 26th Fortune Magazine and others reported that Microsoft’s often hyped multi-touch user interface product, Surface, would not be ready for consumers until 2011. Less than a week later, AT&T Wireless stores and Microsoft announced that Surface would be going live in select [...]

In my 2008 CES recap post, I mentioned that while Microsoft had some great demos, and did a terrific job of brainstorming customer experiences for a multi-touch interface, I didn’t expect them to be able to get the Surface hardware to market. According to Fortune Magazine, Microsoft now doesn’t expect to make Surface available until [...]

Curbed LA: CurbedWire: Digital Billboard Sabotage on La Brea? It almost happened. A number of Clear Channel digital billboards in Los Angeles appeared to get hacked, in the first appearance of digital graffiti that I’ve heard of. As it turns out however, the graffiti was actually a purchased advertisement on the signs, made to look [...]

Global Shop has long been one of my favorite shows. I love to hang out with lots of smart people who spend their days thinking about great retail experiences. This year’s show got off to a slow start. After getting swamped in our booth the last two years, I was surprised to the trickle of [...]