What the new Top Level Domains mean for E-Commerce

Amazon has spend over $14M on new top level domain names from ICANN. What impact will these 1000 new gTLDs have on the e-commerce industry? Will consumers adopt them?

Learn E-Commerce from Louis C.K.

Louis C.K.  was a guest on Late Night with Jimmy Fallon this week, talking about his new special new special, Live at the Beacon Theater, which he self-produced and new special, x through his own website for five bucks.When the interview turned into a clinic on e-commerce best practices:Impulse PriceLouis CK told the New York […]

What E-commerce Sites Can Learn From Starbucks

Starbucks is unquestionably one of the most influential retailers on the planet. So what can we learn from the new e-commerce site at www.starbucksstore.com that Starbucks launched this month?

Is it Time to Drop the “e” from e-Commerce?

Most e-commerce executives are focused on on-line sales, even though their actual contribution to the organization is far broader. In order to maximize the effectiveness of digital marketing, executives need to think about their roles differently.

Are you missing the most important e-commerce metric?

Major retailers are sharing some remarkable data about the cross-channel behavior of their shoppers: 45% of Home Depot customers, and 60% of Best Buy customers, visit the companies website before making a purchase in the store. How should that influence webstore executions?