We used to go shopping; now we are shopping. Smartphone in hand, we start our shopping experience by accessing nearly perfect information – product specs, ratings and reviews, competitive pricing – within moments of considering a need, want or purchase. For all practical purposes, the front door of retail has moved online.
The new Amazon Fire Phone launched yesterday, and the internet is buzzing about whether or not this new device will be a hit or a flop. I believe that the Firefly feature is a significant milestone in the evolution of shopping. Retailers and shopper marketers need to plan for a world of friction free shopping, and perfect product transparency.
When looking to improve performance of an e-commerce site, one of the best places to start looking is at the bottom of your checkout funnel. If a shopper has gone to all the trouble to discover products, put them in their shopping cart, and begin the checkout process, you know they have buying intent. So you […]
The 2013 Super Bowl was more digital than ever. The 71,024 fans in attendance all had access to free wi-fi. Dozens of Super Bowl advertisers launched aggressive digital campaigns in the weeks prior to the game (including, in many cases, pre-releasing their commercials). And the game itself featured a record number of commercial spots with […]
Would you like to escape your daily grind and recharge your e-commerce batteries before the holiday shopping season kicks in to full gear?September offers two e-commerce trade shows that might be just what the doctor ordered.If you are using (or are interested in) the IBM Smarter Commerce platform, you should consider attending the Smarter Commerce […]
Amazon has spend over $14M on new top level domain names from ICANN. What impact will these 1000 new gTLDs have on the e-commerce industry? Will consumers adopt them?
Louis C.K. was a guest on Late Night with Jimmy Fallon this week, talking about his new special new special, Live at the Beacon Theater, which he self-produced and new special, x through his own website for five bucks.When the interview turned into a clinic on e-commerce best practices:Impulse PriceLouis CK told the New York […]
Starbucks is unquestionably one of the most influential retailers on the planet. So what can we learn from the new e-commerce site at www.starbucksstore.com that Starbucks launched this month?
Most e-commerce executives are focused on on-line sales, even though their actual contribution to the organization is far broader. In order to maximize the effectiveness of digital marketing, executives need to think about their roles differently.
Major retailers are sharing some remarkable data about the cross-channel behavior of their shoppers: 45% of Home Depot customers, and 60% of Best Buy customers, visit the companies website before making a purchase in the store. How should that influence webstore executions?