Category: Mobile
Weekly Shopper Marketing News February 11, 2011
Here is the weekly news from the @retailgeek twitter feed. Featuring an uptick in consumer confidence, major mobile traction, and a new service from Best Buy.
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8 Shopper Marketing Predictions that Might Even Come True
Everyone seems to have their obligatory list of predictions for the new year, so here are 8 things that I expect to see in the shopper marketing space over the next 12 months. A few of them might even happen.
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Why luxury brands should embrace mobile
The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next. Paradoxically, luxury brands (that cater to a disproportionately high number of Smart Phone owners), are missing the boat in adopting mobile customer experiences.
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Mainstream News: These shopper marketing guys are changing the world
It’s a banner time for Shopper Marketing, as the mainstream media has taken notice of how profoundly the shopping experience is changing right before our eyes. USA Today, the Wall Street Journal, and Fortune Magazine all have articles on the changing shopper behavior as a result of mobile, social, and cross-channel evolutions.
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shop.org Annual Summit Recap 2010
shop.org held it annaul summit in Dallas Texas this week. It featured great discussions around the influence of mobile, social networking, and the convergence of shopping channels on retail. Here is my recap. [Read More]
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Multi-Channel Retail is Hot
Best Buy says 60% of its’ U.S. store sales are influenced by customers’ experience on bestbuy.com and 40% of the products they sell online are picked up in-store. [Read More]
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Best Buy Deploys QR Codes to Enhance Shopping Experience
Best Buy adds QR codes to all their retail stores. 82% of consumers already use mobile phones during their shopping trips, so it’s critical that retailers understand and embrace this new shopping behavior. [Read More]
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Will first generation customer experiences kill location based marketing?
First generation customer experiences from retail location based marketing pioneers such as ShopKick and FourSquare leave something to be desired. Will these early experiences get shoppers excited and hungry for even better experiences, or will they be disappointed and become difficult to win back?
It’s understandable to “cut some corners” to get a proof of concept in the marketplace, but it’s vital to pick the right places to save effort. Marketers must deliver a compelling customer experience from day one! (read more)
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What Shopper Marketers Need to Know about Location Based Marketing
It’s been a remarkable day in the evolution of Location Based Marketing. The day started with ShopKick launching in 257 Best Buy stores; and ended with Facebook announcing a location based marketing solution.
Here is a recap to help you catch-up and my own predictions about where we will be going. (more)
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Mobile is the Future of In-Store Marketing
Imagine a shopper walking into a retail store, and holding their phone in front of the aisle. The phone’s camera instantly photographs all the products on the shelf, performs image recognition on the boxes, looks up competitive prices online, and color codes the image with the products that are a good deal.
Do you think that sounds like science fiction? It’s not.
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