Yet another thing we have too much of in the digital merchandising / retail design space is awards. I like to
take credit for my teams hard work get recognized for my work just as much as the next guy… OK more than the next guy.
But when is the last time you saw a shopper buy an extra accessory for their IPOD because the display it was on won an award? Worse there are so many awards, that none can really stand out as a special achievement. (more)