Category: Spot Light
Mobile is the Future of In-Store Marketing
Imagine a shopper walking into a retail store, and holding their phone in front of the aisle. The phone’s camera instantly photographs all the products on the shelf, performs image recognition on the boxes, looks up competitive prices online, and color codes the image with the products that are a good deal.
Do you think that sounds like science fiction? It’s not.
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Walmart Digital Merchandising Statistics (don’t trust an ad man)
Retail Customer Experience.com has a new article by Graeme Spicer entitled “Digital Displays in Retail Environments Coming of Age”. The article talks about Walmarts recently refreshed in-store video network (aka Smart Network) and shares some data on the success of advertisements on the network.
I’ve seen similar Walmart data before, but always in private meetings, so now that the data is public I can comment… Here is why you shouldn’t believe it. (more)
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Powell’s Books launches “MissYou” Retail Marketing Program
Ownership is one of the most powerful psychological concepts in consumer marketing. Once a consumer “owns” a product, they become a zealous advocate and defender of their purchase decisions (listen to a MAC vs. Windows debate some time). Retail Designers go to great lengths to trigger this “Endowment Effect” in shoppers even before they buy.
So I thought Powell’s Books offer to create a digital photo of visitors in front of the landmark book retailer, with their own name on the marquee, is a brilliant way to make visitors feel like the own the brand. (more)
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CES 2010 Recap: through the eyes of a shopper marketer
I’ve spent the past couple of months visiting clients and talking about key takeaways from CES this year, and I’ve promised to blog a quick recap. So, belatedly, here it is.
CES is the largest trade show in the US, it’s hosted in Las Vegas every January and it focuses on the Consumer Electronics industry. A number of blogs do a great job covering the products introduced at the show. Engadget is a great place to start. Here is a nicely organized photo library from the show.
My interests at CES are more about what retail designers and in-store marketers can learn from the show. (more)
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