Jason & Scot Show Episode 29 Interview with Amanda Greenberg of Ferrara Candy

A weekly podcast with the latest e-commerce news and events. Episode 29 features an interview with Amanda Greenberg of Ferrara Candy

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amandaAmanda Greenberg, Sr. Director, eCommerce of Ferrara Candy Company and former head of E-Commerce at Kind.

Topics discussed included:

  • Brand Lifecycle
  • Channel conflict
  • Pricing strategy / Map pricing
  • Amazon
  • Digital Impulse Purchases
  • The future

Episode 29 of the Jason & Scot show was recorded on Thursday, May 26th, 2016.

 

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