Jason & Scot Show Episode 33 On Demand Economy (ODE) Deep Dive

A weekly podcast with the latest e-commerce news and events. Episode 33 features a deep dive into the On Demand Economy.

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What is the on demand economy (ODE)?

Consumer behavior that is driving the adoption of on-demand economy

    1. Mobile
    2. Social
    3. Bifurcation of Value vs Convenience
    4. Zero friction

ODE Industry

    1. GDP
    2. ODE TAM
    3. How big today 
    4. Investments
    5. Sample co’s
    6. Business models 
      1. Marketplace
        1. Homejoy
        2. Handy
      2. Referral
        1. Amazon
        2. Referral – thumbtack
      3. Owned and operated
        1. 1099
        2. W2

ODE meets retail – where and why do they intersect

    1. Delivery
      1. Instacart
      2. Postmates
      3. Deliv
      4. Uber Rush
      5. Curbside
      6. Google Express
    2. Food/grocery
      1. Blue Apron (ingredients)
      2. Food delivery
        1. Doordash/orderup
        2. Postmates
        3. Uber Eats
        4. APN
    3. Products that rely on services
      1. Enjoy
      2. Michelin Onsite
    4. Ecommerce/Retail + ODE Examples
      1. Target – Instacart (but stopped curbside
      2. 1hr delivery in metros:
        1. Etsy ASAP
        2. Everlane

Takeaways for retailers

      1. Watch closely and don’t be blindsided
      2. Test partnerships – 1hr delivery good example
      3. If you have a product that naturally requires a service, self-disrupt
      4. ODE will change consumer expectations and ‘feedback’ into retail 

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Episode 33 of the Jason & Scot show was recorded on Wednesday, June 22, 2016.

 

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