Jason & Scot Show Episode 61 Cyber 5 Holiday 2016 Recap

A weekly podcast with the latest e-commerce news and events. Episode 61 is a recap of the Cyber 5 (Thanksgiving through Cyber Monday) holiday period for 2016.

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Thanksgiving:

Black Friday

It’s like a zombie apocalypse. I feel bad for the people who need to clean this up. #BlackFriday #NikeOutletStore

A photo posted by Wannie Rodriguez (@wanniemation) on

Cyber Monday:

  • Cyber Monday set the all time US record for e-commerce sales at $3.45 billion , 12.1% YoY Growth (Adobe) 
  • Mobile 56% visits / 37% sales. Mobile Conversion 1.9% vs Desktop Conversion 4.3% (Adobe)
  • Macy’s had a significant site outage for 8 hours. William Sonoma, Victoria’s Secret, Express, Banana Republic, Old Navy and Pier 1 also had interruptions.

IBM Realtime e-commerce dashboard

Conclusion

Black Friday has become a major online shopping day (only $110M smaller than Cyber Monday) and growing much faster (likely to pass Cyber Monday next year).  Black Friday is the busiest Mobile shopping day of the year.  Cyber Monday set the all time US record for e-commerce sales.  Mobile traffic is over 50% over the holiday but mobile conversion is close to half of desktop conversion, but the conversion gap is narrowing. Store Traffic is down which likely means a mediocre overall holiday.

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Episode 61 of the Jason & Scot show was recorded on Thursday November 28, 2016.

 

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