14 Shopper Marketing books sure to make you a Rock Star

Todays shopper marketer needs to be a master of a wide variety of disciplines, and apply them across multiple touch points. Here are my 14 all time favorite shopper marketing books.

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Retailers are racing to low prices

Mobile shopping tools are giving consumers access to perfect pricing and availability information. This is driving retailers like Best Buy to consider adopting an everyday low price policy. But how quickly do retailers need to move?

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Weekly Shopper Marketing News February 11, 2011

Here is the weekly news from the @retailgeek twitter feed. Featuring an uptick in consumer confidence, major mobile traction, and a new service from Best Buy.

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Join Retailgeek at Retail’s Big Show (NRF)

The National Retail Federation celebrates it’s 100th year of advocacy for the retail industry, with it’s annual event “Retail’s Big Show” in New York City Jan 9 – 12. I will be hosting a breakfast presentation Tuesday morning from 7:30am to 10am, January 11th in Room 1A03 at the Javits Center.

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8 Shopper Marketing Predictions that Might Even Come True

Everyone seems to have their obligatory list of predictions for the new year, so here are 8 things that I expect to see in the shopper marketing space over the next 12 months. A few of them might even happen.

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Webinar: Retail Digital Signage

The Digital ScreenMedia Association put on a webinar on Retail Digital Signage last week. The session was moderated by Laura Davis Taylor of Creative Realities, Inc. and included Natalie Egleston of PRN, and myself as panelists. Watch a replay of the webinar after the break.

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Why luxury brands should embrace mobile

The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next. Paradoxically, luxury brands (that cater to a disproportionately high number of Smart Phone owners), are missing the boat in adopting mobile customer experiences.

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Mainstream News: These shopper marketing guys are changing the world

It’s a banner time for Shopper Marketing, as the mainstream media has taken notice of how profoundly the shopping experience is changing right before our eyes. USA Today, the Wall Street Journal, and Fortune Magazine all have articles on the changing shopper behavior as a result of mobile, social, and cross-channel evolutions.

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Who Moved My Customer?

I did a webinar this week covering some of the key trends that are changing consumer shopping behaviors, and how smart marketers are leveraging those changes.

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New Gig for Retailgeek

Excuse the personal note, but I started a new job this week. I’ll be leading the Strategy and Customer Experiences teams for CrossView Inc, a best in class solution provider enabling cross-channel shopping experiences [Read More]

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