In a recent post about Microsoft’s new retail initiative, I suggested that that there are aspects of Apples customer experience that could be improved. Several readers responded, asked for more specifics thoughts.
Let me start by saying that Apple has the best dollars per square foot metrics in all of retail. They don’t need to apologize about their stores to anyone. Further, there are many elements of their experience that I love, including their signature architecture, genius bar, useful fact tags, category signage with decision tree suggestions, window displays and wireless CRM.
That being said, here are some areas that could be improved. (more)Continue