Services

Got An Idea Retailgeek Consulting, LLC is a private consulting agency focused on shopper marketing.  All work is performed by the firm’s Principal, Jason Goldberg, a seasoned shopper marketing veteran.

Retailgeek understands that in this dynamic, ever-evolving market, challenges must be solved by anticipating the future state of the market rather than exclusively looking at the rearview mirror of how challenges were approached in the past.  At the same time, clients need solutions that are practical and immediately executable.  Those solutions must deliver a measurable and tangible return on investment.

Here are some typical examples of the types of work Retailgeek performs for various stake-holders.

Brands:

  • Develop vendor provided display concepts to pitch to retail accounts which will solve your merchandising challenges, and establish your category expertise.
  • Evaluate your existing retail merchandising programs, and find areas to improve compliance, enhance the shopper experience, and reduce deployment costs.
  • Develop multi-channel shopper marketing strategies and campaigns.
  • Select the best vendors and partners to ensure retail execution.
  • Conduct competitive review of shopper marketing programs within a retail channel.
  • Update retail marketing staff on latest shopper marketing trends, tactics, and strategies.

Retail:

  • Train staff to conduct critical customer experience audits and identify areas of opportunity to improve execution.
  • Develop new merchandising concepts to introduce shoppers to new or evolving product categories.
  • Evaluate existing retail environment and new retail concepts against competitive best practices.
  • Educate staff about mobile marketing, location based marketing, and social networking and develop strategies to integrate these trends into a comprehensive retail marketing strategy.
  • Help retailers implement shopper insight and evaluation of interactions with physical environments as a component of an overall customer insight function.
  • Leverage technology to implement shopper metrics and success criteria for retail merchandising concepts.
  • Conduct competitive analysis and benchmarking studies.
  • Evaluation of existing vendors and partners and indentify new suppliers to ensure retail execution.
  • Project management for shopper marketing campaigns and retail merchandising programs.

Shopper Marketing Vendors

  • Add an in-store retail marketing component to your proposals.
  • Add a strategy development component to your proposals.
  • Develop high level concept proposals and/or detailed functional specifications for new products based on aggregating requirements from all internal and external stake-holders and Retailgeek market insights.
  • Develop go to market strategies for new product lines and identify alternative distribution channels.
  • Conduct competitive analysis and benchmarking studies.

Trade Organizations and Event Organizers

  • Deliver presentations on a wide variety of shopper marketing topics including:  Current shopper marketing trends, survey of best practices in various regions of the world and/or specific vertical markets, delivery of retail case studies with ROI evaluation, and custom presentations developed for your requirements.

Need something else?  Just ask… we’re always happy to make a referral if we aren’t the right fit.