The dilemma of the digital in-store marketing industry

The Digital In-Store Marketing industry is confronted with a dizzying array of trade orgs, websites, and events to support.  What’s a well intentioned marketer to do?

An old boxing axiom starts with the advice “You gotta have a good nickname.”    But my own profession struggles to find a universally recognized label.  The lack of a universally understanding manifests itself in a variety of challenges.

My work is at the interesting intersection of a two industries, In-Store Marketing and Digital Marketing.  Both industries are the logical evolutions of earlier disciplines, and both suffer from a confusing variety of labels.  It  makes it all the more difficult to define what happens when the two industries converge. (more)

Vacant Stores as Digital Signage

MediaPost’s Marketing Daily has an article about how some advertisers are setting up digital signage networks in the windows of out-of-business vacant retail stores. (more)

Harrods goes live with innovative digital signage in window display

Adrain Cotterill who writes the excellent Daily Digital out of Home blog, sent me a heads-up this morning about a new window display being unveiled at Harrods.

For US centric readers, Harrods is based in the UK, and is one of the premiere department stores in Europe along with the likes of KaDeWe from Germany or Printemps of France. The US doesn’t have a true equivalent in terms of eclectic and comprehensive product assortment, but I suppose the closest comparison would be to a premium Macys. (more)

Context Sensitive Advertising

In a world in which most of us are exposed to over 3000 advertisements today, and are enticed to read/listen/watch almost 300 of them, you have to take your shoes hat off to advertisers that can rise above the noise. (more)

I was recently traveling through the security checkpoint at the San Diego airport, and found this tray provided to pass my luggage through the X-Ray machine.

Microsoft Surface in 2011

In my 2008 CES recap post, I mentioned that while Microsoft had some great demos, and did a terrific job of brainstorming customer experiences for a multi-touch interface, I didn’t expect them to be able to get the Surface hardware to market.

According to Fortune Magazine, Microsoft now doesn’t expect to make Surface available until 2011.  I’m guessing we’ll see multi-touch implementations from others long before that.

Digital Billboard Sabotage on La Brea?

It almost happened. A number of Clear Channel digital billboards in Los Angeles appeared to get hacked, in the first appearance of digital graffiti that I’ve heard of. As it turns out however, the graffiti was actually a purchased advertisement on the signs, made to look like a hack. A clever marketing gimmick to be sure, the digital equivalent of the "advitorial." (more)

Digital Signage Expo

Las Vegas, Feb 25-26. Digital Signage Expo (DSE). This was the fourth year of the show, which used to be called the Digital Retail Expo. This is one of several shows trying to become the main destination for vendors and customers of Digital Signage and Kiosks Digital Merchandising. The show moved from Chicago to Las Vegas this year, which prompted some discussion in the blogosphere (Bill Gerba and Dave Haynes). The show is making nice progress with more exhibitors and more attendees each year. Most exciting the attendees this year weren’t just integrators looking at Digital Signage as a new industry to enter, but also end users (like retailers and public venue owners) looking to learn more about best practices. If I had to bet on one stand alone Digital Signage trade show to survive, I’d bet on this one right now. (more)

DIGI Awards

Yet another thing we have too much of in the digital merchandising / retail design space is awards. I like to take credit for my teams hard work get recognized for my work just as much as the next guy… OK more than the next guy.

But when is the last time you saw a shopper buy an extra accessory for their IPOD because the display it was on won an award? Worse there are so many awards, that none can really stand out as a special achievement. (more)