Will first generation customer experiences kill location based marketing?

First generation customer experiences from retail location based marketing pioneers such as ShopKick and FourSquare leave something to be desired. Will these early experiences get shoppers excited and hungry for even better experiences, or will they be disappointed and become difficult to win back?

It’s understandable to “cut some corners” to get a proof of concept in the marketplace, but it’s vital to pick the right places to save effort. Marketers must deliver a compelling customer experience from day one! (read more)

What Shopper Marketers Need to Know about Location Based Marketing

It’s been a remarkable day in the evolution of Location Based Marketing.  The day started with ShopKick launching in 257 Best Buy stores; and ended with Facebook announcing a location based marketing solution.

Here is a recap to help you catch-up and my own predictions about where we will be going. (more)