Why luxury brands should embrace mobile

The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next. Paradoxically, luxury brands (that cater to a disproportionately high number of Smart Phone owners), are missing the boat in adopting mobile customer experiences.

Best Buy Deploys QR Codes to Enhance Shopping Experience

Best Buy adds QR codes to all their retail stores. 82% of consumers already use mobile phones during their shopping trips, so it’s critical that retailers understand and embrace this new shopping behavior. [Read More]

Will first generation customer experiences kill location based marketing?

First generation customer experiences from retail location based marketing pioneers such as ShopKick and FourSquare leave something to be desired. Will these early experiences get shoppers excited and hungry for even better experiences, or will they be disappointed and become difficult to win back?

It’s understandable to “cut some corners” to get a proof of concept in the marketplace, but it’s vital to pick the right places to save effort. Marketers must deliver a compelling customer experience from day one! (read more)

What Shopper Marketers Need to Know about Location Based Marketing

It’s been a remarkable day in the evolution of Location Based Marketing.  The day started with ShopKick launching in 257 Best Buy stores; and ended with Facebook announcing a location based marketing solution.

Here is a recap to help you catch-up and my own predictions about where we will be going. (more)

Mobile is the Future of In-Store Marketing

Imagine a shopper walking into a retail store, and holding their phone in front of the aisle.  The phone’s camera instantly photographs all the products on the shelf, performs image recognition on the boxes, looks up competitive prices online, and color codes the image with the products that are a good deal.

Do you think that sounds like science fiction?  It’s not.