Todays shopper marketer needs to be a master of a wide variety of disciplines, and apply them across multiple touch points. Here are my 14 all time favorite shopper marketing books.
How do you like it?
That’s certainly the most popular question, and a surprisingly difficult one to answer.
When someone asks how you like the new lawnmower you just bought, there is an implied context to the answer (the questioner has a lawn that needs mowing).
The challenge with the iPad is that it doesn’t have a single purpose, so you need to answer how you like it for a particular use-case.
So here are my early impressions…
Here in Portland Oregon we are lucky enough to be one of the first two markets in the country to get 4G wireless service (WiMax from ClearWire aka Clear).
It’s interesting, that they have opened a number of retail stores with a distinct consumer feel (and certainly with expensive high foot traffic rent), despite the fact that WiMax is probably more of a Business to Business solution at the moment. WiMax claims download speeds of 6Mbps and upload speeds of up to 1Mbps, although like most wireless technologies your actual speed is highly dependant on coverage. At my office out in the suburbs of Portland, I get good coverage and 5Mbps downloads, but in my 4th floor condo in the heart of the downtown Pearl district, I barely get coverage at all, and when I do it’s slower than my AT&T 3G broadband card. Clear promises that they are adding more access points in my neighborhood, and that the dense, tall buildings are a challenge for the relatively directional WiMax signals. They have a variety of rate plans ranging from pay as you go, to $50/mo for unlimited mobile usage, which is the plan I have. (more)