What E-commerce Sites Can Learn From Starbucks

Starbucks is unquestionably one of the most influential retailers on the planet. So what can we learn from the new e-commerce site at www.starbucksstore.com that Starbucks launched this month?

Please DO NOT have fun in our store!

I have a huge pet peeve with retailers that still ban photography in their stores.  Shopping needs to be a fun and engaging experience.  If I’m so attached to your brand that I want to take photo’s for my social network or blog, you should encourage me to do so. (more)