Brian Ardinger of Nanonation and I had a chance to give a webinar this week for RetailCustomerExperience.com. We talked about some of the key trends that are changing consumer shopping behaviors, and how smart marketers are leveraging those changes.
I specifically covered:
- The overall signal to noise problem that results from the abundance of product assortment and marketing messages that shoppers are confronted with.
- The emergence of Cross-Channel shoppers (research online / buy in-store, etc…) and how outdoor equipment retailer Moosejaw has adopted to serve them.
- The evolution of social networks and how Old Spice used them to re-invigorate an aging brand.
- The use of mobile devices in the shopping experience, and how Best Buy has capitalized on the trend.