Why luxury brands should embrace mobile

MMA_CoverThe rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next.   Paradoxically, luxury brands (that cater to a disproportionately high number of Smart Phone owners), are missing the boat in adopting mobile customer experiences.

You can read my article about why luxury brand should embrace mobile at Mobile Marketer.

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