Building this list was hard. I love books, and there are many books that have been very influential to my own thinking and career. Sadly, when people ask how to succeed in our industry today, I don't …
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8 Shopper Marketing Predictions that Might Even Come True
Everyone seems to have their obligatory list of predictions for the new year, so here are 8 things that I expect to see in the shopper marketing space over the next 12 months. A few of them might …
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Where Purchase Decisions are Really Made
IRI released some research last month that found most decisions to purchase “Store-Brand” product are made at the shelf-edge, as compared to “Name-Brands” which tend to be planned purchases. This …
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Mobile is the Future of In-Store Marketing
Imagine a shopper walking into a retail store, and holding their phone in front of the aisle. The phone’s camera instantly photographs all the products on the shelf, performs image recognition on the …
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IPad: Impressions after one week
How do you like it? That’s certainly the most popular question, and a surprisingly difficult one to answer. When someone asks how you like the new lawnmower you just bought, there is an implied …
CES 2010 Recap: through the eyes of a shopper marketer
I’ve spent the past couple of months visiting clients and talking about key takeaways from CES this year, and I’ve promised to blog a quick recap. So, belatedly, here it is. CES is the largest …
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