Learn E-Commerce from Louis C.K.
Louis C.K. was a guest on Late Night with Jimmy Fallon this week, talking about his new special new special, Live at the Beacon Theater, which he self-produced and new special, x through his own website for five bucks. When the interview turned into a clinic on e-commerce best practices: Impulse Price Louis CK told [...]
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Cross Channel Events in September
I’m currently on a 8 week road trip full of client and store visits. My schedule is pretty tight, but the trip does include three big industry events. Shop.Org, IBM Septermber has three big industry events: Shop.Org, IBM Smarter Commerce, and RIS Cross Channel Summit. If you’ll be attending, let’s meet up.
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What E-commerce Sites Can Learn From Starbucks
Starbucks is unquestionably one of the most influential retailers on the planet. So what can we learn from the new e-commerce site at www.starbucksstore.com that Starbucks launched this month?
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Is it Time to Drop the “e” from e-Commerce?
Most e-commerce executives are focused on on-line sales, even though their actual contribution to the organization is far broader. In order to maximize the effectiveness of digital marketing, executives need to think about their roles differently.
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Now Hiring: Great Retail Strategists
My team at CrossView is growing and we have openings for some great retail strategists. If you love shopper marketing and you think you have what it takes, I’d encourage you to submit your resume.
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Upcoming Events
I’ll be at the Digital Signage Expo in Las Vegas February 22-25, and the RetailConnections Business Executive Summit in Miami February 27th-March 1. If you’ll be attending either event be sure to catch my presentations and say hello.
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Are you missing the most important e-commerce metric?
Major retailers are sharing some remarkable data about the cross-channel behavior of their shoppers: 45% of Home Depot customers, and 60% of Best Buy customers, visit the companies website before making a purchase in the store. How should that influence webstore executions?
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14 Shopper Marketing books sure to make you a Rock Star
Todays shopper marketer needs to be a master of a wide variety of disciplines, and apply them across multiple touch points. Here are my 14 all time favorite shopper marketing books.
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Retailers are racing to low prices
Mobile shopping tools are giving consumers access to perfect pricing and availability information. This is driving retailers like Best Buy to consider adopting an everyday low price policy. But how quickly do retailers need to move?
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Weekly Shopper Marketing News February 11, 2011
Here is the weekly news from the @retailgeek twitter feed. Featuring an uptick in consumer confidence, major mobile traction, and a new service from Best Buy.
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