About

The Blog

This blog is about how we shop, what makes a great retail experience, and how retailers occasionally fall short. It’s also about some of the cool technologies that get used in modern retail displays, and lastly about the great gadgets that are available for purchase when we do go shopping.

The Author

I’m Jason Goldberg, I’ve been a shopper marketer, retail designer, and visual merchant for more than 20 years. I’ve worked for many of the largest retail and product brands in the US including Blockbuster, Best Buy, Target, Wal-Mart, Virgin, T-Mobile, Verizon, Microsoft, Levi’s and Proctor & Gamble. My work has won numerous awards including POPAI Display of the Year, CEA Best of Innovation, and VM+SD Store of the Year. I’m also a frequent speaker who has appeared at CES, Global Shop, Trex, At-Retail Media, Ad:Tech, AMA, Digital Signage Expo, KioskCom, NARMS, VSDA, and many other events.

About My Background

As the Vice President of Strategy and Customer Experience for CrossView, Inc., I work with a talented team helping retailers create best of class customer experiences that are seamlessly integrated across all touch points (web, mobile, call centers, and in-store).  You can read more about the great solutions we enable at CrossView.com. 

I started my career developing a retail distribution channel for Commodore Business Machines, went on to serve as a Sr. Director of Merchandising for Blockbuster Entertainment, and have served as a principal customer experience consultant for major retailers and well-known brands, leading teams that have fundamentally changed the way we all shop.

You can also see a complete version of background and link into my network here: