Jason & Scot Show Episode 1 Singles Day

Scott Wingo, Founder & Executive Chairman of Channel Advisor, and I have started a weekly podcast with the latest e-commerce news and events. Episode 1 covers singles day, the personalization paradox, Channel Advisor same store sales report (SSS), holiday promotions trends, and digital wallet news.


It’s Time For A Commerce Approach To Media


You’re more likely to survive a plane crash than you are to click a banner ad. And you can research and buy virtually any product, at any time, from any touch point. This fundamental capability overrides the marketing funnel and reorders the priorities of media.


The Two Overlooked Musts Of Omni-Channel

With smartphones conditioning a generation to expect what they want, how and when they want it, omni-channel has become the ante for retailing’s future.  Retailers need to move beyond their channels to serve each customer wherever and whenever she wants to be served.  Today even retailers with very dynamic inventory like TJMaxx, Saks OFF Fifth […]


Where’s Your Social Proof?

Social Proof

One thing hasn’t changed since the dawn of retail: We feel more confident in our choices when we know people like us have made the same choice before us, and had a good outcome. Early carpet and spice merchants would pay confederates to act as customers and make their stands look busy. And the attendant […]


Bridging The Mobile Gap

This quarter, we hit two milestones in retail. Target, Best Buy and Walmart all had 50% or more of their website visitors coming from mobile devices. And the overall time shoppers spent on retail sites using mobile devices crossed the 60% threshold. As mobile initiates more online traffic, though, retailers need to contend with a gap between shopping and buying that could sink their brands.


Hey, Who Moved My Storefront?

Hey who moved the front of my store?

We used to go shopping; now we are shopping. Smartphone in hand, we start our shopping experience by accessing nearly perfect information – product specs, ratings and reviews, competitive pricing – within moments of considering a need, want or purchase. For all practical purposes, the front door of retail has moved online.


What Amazon Firefly means for commerce

Amazon Fire Phone

The new Amazon Fire Phone launched yesterday, and the internet is buzzing about whether or not this new device will be a hit or a flop. I believe that the Firefly feature is a significant milestone in the evolution of shopping. Retailers and shopper marketers need to plan for a world of friction free shopping, and perfect product transparency.


The Promo Code field could be costing Sears’ e-commerce $16M a month

Promo Code Field

When looking to improve performance of an e-commerce site, one of the best places to start looking is at the bottom of your checkout funnel. If a shopper has gone to all the trouble to discover products, put them in their shopping cart, and begin the checkout process, you know they have buying intent.  So you […]


Have I earned your vote for the shop.org board of directors?


I’m running for the shop.org board of directors. As most of you know, I’ve been in the e-commerce industry for a long time (launched my first e-commerce site in 1996). Like all of us in this industry, I’ve benefited greatly from the efforts of shop.org, including their policy advocacy, content, and events. However, I benefited […]


Three e-Commerce Lessons From the Super Bowl

Superbowl Blackout

The 2013 Super Bowl was more digital than ever. The 71,024 fans in attendance all had access to free wi-fi. Dozens of Super Bowl advertisers launched aggressive digital campaigns in the weeks prior to the game (including, in many cases, pre-releasing their commercials). And the game itself featured a record number of commercial spots with […]