Weekly Shopper Marketing News February 11, 2011

Here is the weekly news from the @retailgeek twitter feed. Featuring an uptick in consumer confidence, major mobile traction, and a new service from Best Buy.

Continue

Join Retailgeek at Retail’s Big Show (NRF)

The National Retail Federation celebrates it’s 100th year of advocacy for the retail industry, with it’s annual event “Retail’s Big Show” in New York City Jan 9 – 12. I will be hosting a breakfast presentation Tuesday morning from 7:30am to 10am, January 11th in Room 1A03 at the Javits Center.

Continue

8 Shopper Marketing Predictions that Might Even Come True

Everyone seems to have their obligatory list of predictions for the new year, so here are 8 things that I expect to see in the shopper marketing space over the next 12 months. A few of them might even happen.

Continue

Webinar: Retail Digital Signage

The Digital ScreenMedia Association put on a webinar on Retail Digital Signage last week. The session was moderated by Laura Davis Taylor of Creative Realities, Inc. and included Natalie Egleston of PRN, and myself as panelists. Watch a replay of the webinar after the break.

Continue

Why luxury brands should embrace mobile

The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next. Paradoxically, luxury brands (that cater to a disproportionately high number of Smart Phone owners), are missing the boat in adopting mobile customer experiences.

Continue

Mainstream News: These shopper marketing guys are changing the world

It’s a banner time for Shopper Marketing, as the mainstream media has taken notice of how profoundly the shopping experience is changing right before our eyes. USA Today, the Wall Street Journal, and Fortune Magazine all have articles on the changing shopper behavior as a result of mobile, social, and cross-channel evolutions.

Continue

Who Moved My Customer?

I did a webinar this week covering some of the key trends that are changing consumer shopping behaviors, and how smart marketers are leveraging those changes.

Continue

New Gig for Retailgeek

Excuse the personal note, but I started a new job this week. I’ll be leading the Strategy and Customer Experiences teams for CrossView Inc, a best in class solution provider enabling cross-channel shopping experiences [Read More]

Continue

shop.org Annual Summit Recap 2010

shop.org held it annaul summit in Dallas Texas this week. It featured great discussions around the influence of mobile, social networking, and the convergence of shopping channels on retail. Here is my recap. [Read More]

Continue

Multi-Channel Retail is Hot

Best Buy says 60% of its’ U.S. store sales are influenced by customers’ experience on bestbuy.com and 40% of the products they sell online are picked up in-store. [Read More]

Continue