What Shopper Marketers Need to Know about Location Based Marketing

It’s been a remarkable day in the evolution of Location Based Marketing.  The day started with ShopKick launching in 257 Best Buy stores; and ended with Facebook announcing a location based marketing solution.

Here is a recap to help you catch-up and my own predictions about where we will be going. (more)

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Store Tour: Penzeys Spices Does Great Retail

I live in a great urban retail district in Portland, Oregon called the Pearl.  This week I was surprised to notice a new retail shop open in my neighborhood.  Penzeys Spices is a 50 year old company that operates 48 stores and they do it quite well.

Their value proposition is that they provide high quality spices to the home cook, at affordable prices.  The design of their retail stores is very consistent with that promise. (more)

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Mini-Store Visit: Office Max

When you see something “not quite right” with a retail customer experience, one question that always comes up is if the mistake was in the design or the execution.  Obviously one element of good design is that it can be easily executed in the store.  If the fundamental flaw is in the design it means it’s going to be a flaw across an entire chain, while flaws in execution can be localized to one of more stores.

Walking my local OfficeMax this week, a few customer experience mistakes jumped out at me: (more)

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My Favorite Lists of Retailers

Do you ever need to know how many stores a particular retailer has or how fast they are growing?  Here are some resources I use frequently: (more)

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Where Purchase Decisions are Really Made

IRI released some research last month that found most decisions to purchase “Store-Brand” product are made at the shelf-edge, as compared to “Name-Brands” which tend to be planned purchases.

This prompted a bit of discussion on LinkedIn with the old “70% of all decisions are made in store” statements being rolled out again. The reality is that purchase decisions are not a single magical moment of truth. Rather, they are the cumulative result of a huge number of previous experiences.

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Future of Retail (as seen in 1992)

In 1992, I was part of a team at Blockbuster Entertainment that imagined what the future of entertainment retail might look like.  We believed that consumers wanted "Songs" rather than albums, and that long before video on demand was a reality in 300 million homes, it would be practical in 4,000 retail stores.  We were naive enough to build the proof of concept. This was 9 years before iTunes was launched and the content owners weren’t ready to give up their inefficient distribution model. This is the promotional video we developed for the concept… at least I got to meet Dennis Miller.

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Mobile is the Future of In-Store Marketing

Mobile is the Future of In-Store Marketing

Imagine a shopper walking into a retail store, and holding their phone in front of the aisle.  The phone’s camera instantly photographs all the products on the shelf, performs image recognition on the boxes, looks up competitive prices online, and color codes the image with the products that are a good deal.

Do you think that sounds like science fiction?  It’s not.

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We Can Eliminate Vampire Power at Retail

Vampire Power is the electricity that consumer electronics waste when they are plugged in and not turned on.  In the case of handheld consumer electronics (such as phones and digital cameras), the wall chargers waste power, even when the actual device isn’t connected to them.

Recently AT&T began selling the Zero Charger that shuts itself off when a device is not connected.  This made me wonder how significant vampire power is, so I did some quick math…

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Walmart Update: Re-thinking Project Impact?

Moments after I blogged about Walmart’s Project Impact and it’s effect on digital merchandising… it appears that Walmart may be re-thinking Project Imapact.

Bloomberg reports, that in the face of declining financial performance, Walmart’s new COO, Bill Simon, is bringing back promotional displays at the front of store and returning more items that were removed.  Overall inventory is coming back up and pallets are returning to action ally. (more)

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Walmart Digital Merchandising Statistics (don’t trust an ad man)

Retail Customer Experience.com has a new article by Graeme Spicer entitled “Digital Displays in Retail Environments Coming of Age”.  The article talks about Walmarts recently refreshed in-store video network (aka Smart Network) and shares some data on the success of advertisements on the network.

I’ve seen similar Walmart data before, but always in private meetings, so now that the data is public I can comment… Here is why you shouldn’t believe it. (more)

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