Miller Zell is one of the top firms in the retail marketing and design industry. In the first half of the 90’s they were a terrific vendor of mine at Blockbuster. Among the clever things they do is conduct their own research. It both gives them a competitive advantage versus firms that either don’t base their work on research or are limited to publically available sources of research; more importantly the research some extra credibility for Miller Zell in the space.
Last week they published a new study, Gone in 2.3 seconds. This study, surveyed 1000 consumers about the influences on their purchase decisions, and concluded amongst other things that in-store marketing is very effective, and that more than 60% of purchase decisions are still made in the store. The study is certainly interesting, and I frankly agree with many of it’s conclusions. You can read more about the study at Ad Week or at the Experiate blog. (more)Continue