Portland, Oregon based KEEN, Inc is a footwear manufacturer founded in 2003 by Martin Keen and Rory Fuerst. The first product, the KEEN Newport, was a sandal with a thick black rubber toe protector. …
Store Tour: Penzeys Spices Does Great Retail
I live in a great urban retail district in Portland, Oregon called the Pearl. This week I was surprised to notice a new retail shop open in my neighborhood. Penzeys Spices is a 50 year old …
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Mini-Store Visit: Office Max
Walking my local OfficeMax this week, I noticed a few customer experiences mistakes. When you see something “not quite right” with a retail customer experience, one question that always comes up …
Powell’s Books launches “MissYou” Retail Marketing Program
Ownership is one of the most powerful psychological concepts in consumer marketing. Once a consumer “owns” a product, they become a zealous advocate and defender of their purchase decisions …
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MS Surface goes live in AT&T Wireless Stores (a first hand account)
The PR folks at Microsoft have to be feeling pretty good. On March 26th Fortune Magazine and others reported that Microsoft's often hyped multi-touch user interface product, Surface, would not be …
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