Retail Media & Commerce Strategy

Adrain Cotterill who writes the excellent Daily Digital out of Home blog, sent me a heads-up this morning about a new window display being unveiled at Harrods.

For US centric readers, Harrods is based in the UK, and is one of the premiere department stores in Europe along with the likes of KaDeWe from Germany or Printemps of France. The US doesn’t have a true equivalent in terms of eclectic and comprehensive product assortment, but I suppose the closest comparison would be to a premium Macys. (more)

It almost happened. A number of Clear Channel digital billboards in Los Angeles appeared to get hacked, in the first appearance of digital graffiti that I’ve heard of. As it turns out however, the graffiti was actually a purchased advertisement on the signs, made to look like a hack. A clever marketing gimmick to be sure, the digital equivalent of the "advitorial." (more)

DigitalSignageToday.com recently sent a list of FAQ’s to a variety of companies involved in deploying Digital Signage, and published the responses as a Free FAQ for the industry.

It’s interesting to see where the respondents tended to agree vs. where there was a significant diversity of answers. You may want to take some of my sarcastic answers with a grain of salt, as I had a limited amount of time to write my responses. You can download the PDF for free, here.