Moments after I blogged about Walmart’s Project Impact and it’s effect on digital merchandising… it appears that Walmart may be re-thinking Project Imapact.
Bloomberg reports, that in the face of declining financial performance, Walmart’s new COO, Bill Simon, is bringing back promotional displays at the front of store and returning more items that were removed. Overall inventory is coming back up and pallets are returning to action ally. (more)
Retail Customer Experience.com has a new article by Graeme Spicer entitled “Digital Displays in Retail Environments Coming of Age”. The article talks about Walmarts recently refreshed in-store video network (aka Smart Network) and shares some data on the success of advertisements on the network.
I’ve seen similar Walmart data before, but always in private meetings, so now that the data is public I can comment… Here is why you shouldn’t believe it. (more)
Ownership is one of the most powerful psychological concepts in consumer marketing. Once a consumer “owns” a product, they become a zealous advocate and defender of their purchase decisions (listen to a MAC vs. Windows debate some time). Retail Designers go to great lengths to trigger this “Endowment Effect” in shoppers even before they buy.
So I thought Powell’s Books offer to create a digital photo of visitors in front of the landmark book retailer, with their own name on the marquee, is a brilliant way to make visitors feel like the own the brand. (more)
Psychologists tell us that the best remembered and most influential parts of a shopping visit are the very first and last experiences. (it has to do with the theta oscillations and the coordination of spike timing of neurons, for you neuromarketing geeks).
That’s exactly why companies like Walmart employ “greeters” to welcome you to their store. But too many retailers delegate the role of store greeter to an employee without retaining the spirit and the results are tragic. (more)
The Digital In-Store Marketing industry is confronted with a dizzying array of trade orgs, websites, and events to support. What’s a well intentioned marketer to do?
An old boxing axiom starts with the advice “You gotta have a good nickname.” But my own profession struggles to find a universally recognized label. The lack of a universally understanding manifests itself in a variety of challenges.
My work is at the interesting intersection of a two industries, In-Store Marketing and Digital Marketing. Both industries are the logical evolutions of earlier disciplines, and both suffer from a confusing variety of labels. It makes it all the more difficult to define what happens when the two industries converge. (more)
On a recent visit to my local Nordstrom, I found a style I liked but they didn’t have my size in stock. “No problem,” I thought, “Can you have the proper size transferred from another store, so I can try them on and get them marked for alternations if I choose to buy them?”
Imagine my surprise when the Nordstrom salesperson told me “No.” (more)