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Retail, E-Commerce and Shopper Marketing
The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next. Paradoxically, luxury brands (that …
Continue Reading about Why luxury brands should embrace mobile →
This month Best Buy added QR codes to the fact tags in all their U.S. retail stores, making them the first national retailer in the US to embrace their shopper’s desire to use mobile devices during …
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A comment on twitter caught my attention last week… Gap won't honor their Foursquare discount unless you get credit card. No asterisk or anything on special. Won't see me there for a while. I’ve …
Continue Reading about Will first generation customer experiences kill location based marketing? →
Wednesday, August 18, 2010 was a remarkable day in the evolution of Location Based Marketing. The day started with ShopKick, a well-funded start-up, launching an In-Store, Location-Based …
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Imagine a shopper walking into a retail store, and holding their phone in front of the aisle. The phone’s camera instantly photographs all the products on the shelf, performs image recognition on the …
Continue Reading about Mobile is the Future of In-Store Marketing →
