Todays shopper marketer needs to be a master of a wide variety of disciplines, and apply them across multiple touch points. The secret to success is to build a great foundation in four key areas:
- Consumer Behavior
- Story Telling
- Retail
- Internet Marketing
Here are my 14 all time favorite shopper marketing books (link to permanent page with mini-reviews of each book)
Consumer Behavior
- Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
- Influence: The Psychology of Persuasion (Collins Business Essentials)
- How We Decide
- The Paradox of Choice: Why More Is Less
Story Telling / Copywriting
- Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
- Breakthrough Advertising
- Ogilvy on Advertising
Bricks and Mortar Retail
- Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond
- The Aesthetics of Merchandise Presentation
E-Commerce / Internet Marketing
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
- Always Be Testing: The Complete Guide to Google Website Optimizer
- Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
- Neuro Web Design: What Makes Them Click?
- Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
I’ve made this list a permanent page that you can link to here: Recommended Shopper Marketing Books (link to permanent page with mini-reviews of each book).
I’d love to hear about some of your favorite books!
(Note: All links include an Amazon affiliate code. It’s not my goal to make income from the blog, so I won’t be offended if you buy via other means. Cheers!)
Great summary of skills needed for shopper marketing these days. To the Consumer Behavior section I’d add ‘Nudge, Improving Decisions about Health, Wealth and Happiness’.
Good call Dani, I really liked Nudge. There are so many great books out there, that I really struggled to find limit the “Best Of” list. Maybe because I had read all four of the Consumer Behavior books above prior to Nudge, I felt I got a bit more out of them. But Nudge is well worth the read.
Another friend recently suggested The Open Brand: When Push Comes to Pull in a Web-Made World
which I haven’t read yet, so I’ll be adding that to my reading queue.
Cheers,
-Jason
This list is great, thank you!
Around our office we made “Shopper Marketing: How to Increase Purchase Decisions at the Point-of-Sale” by Markus Stahlberg & Ville Maila required reading.
While it’s all about traditional brick & mortar practices, and we’re all about digital, the principles remain the same.
It’s a great crash course for any begining shopper marketing enthusiast.
This list is great, thank you!
Around our office we made “Shopper Marketing: How to Increase Purchase Decisions at the Point-of-Sale” by Markus Stahlberg & Ville Maila required reading.
While it’s all about traditional brick & mortar practices, and we’re all about digital, the principles remain the same.
It’s a great crash course for any beginning shopper marketing enthusiast.
If I could kick it old school for just a moment, to the E-Commerce/Internet section I might add “The Design of Everyday Things” by Don Norman and “The Elements of User Experience” by Jesse James Garrett. Both should be required reading for anyone developing an online interface to commerce/content.
One of the best books I have read on Shopper Behaviour is ‘Inside the Mind of the Shopper’ by Herb Sorensen. I highly recommend it guys.
Hi, I’m looking for a Engelish-language synonym for the Dutch term ‘koopknop’- literally, it translated as buying switch, but I’m not sure anyone would use that.
If you have any ideas, they would be most welcome!
Thank,s Josee
“Shopper Marketing & Digital Media” by F.M. Dade is a great book on building shopper marketing digital plans effectively. It’s a go-to for me.