The Digital In-Store Marketing industry is confronted with a dizzying array of trade orgs, websites, and events to support. What’s a well intentioned marketer to do?
An old boxing axiom starts with the advice “You gotta have a good nickname.” But my own profession struggles to find a universally recognized label. The lack of a universally understanding manifests itself in a variety of challenges.
My work is at the interesting intersection of a two industries, In-Store Marketing and Digital Marketing. Both industries are the logical evolutions of earlier disciplines, and both suffer from a confusing variety of labels. It makes it all the more difficult to define what happens when the two industries converge. (more)