retailgeek.com
Retail, E-Commerce and Shopper Marketing
The industry-standard approach to media advertising is obsolete. You’re more likely to survive a plane crash than you are to click a banner ad. And you can research and buy virtually any product, …
Continue Reading about It’s Time For A Commerce Approach To Media →
With smartphones conditioning a generation to expect what they want, how and when they want it, omni-channel has become the ante for retailing’s future. Retailers need to move beyond their channels …
Continue Reading about The Two Overlooked Musts Of Omni-Channel →
One thing hasn’t changed since the dawn of retail: We feel more confident in our choices when we know people like us have made the same choice before us, and had a good outcome. Early carpet and …
This quarter, we hit two milestones in retail. Target, Best Buy and Walmart all had 50% or more of their website visitors coming from mobile devices. And the overall time shoppers spent on retail …
We used to go shopping; now we are shopping. Smartphone in hand, we start our shopping experience by accessing nearly perfect information – product specs, ratings and reviews, competitive pricing – …
The new Amazon Fire Phone launched yesterday, and the internet is buzzing about whether this new device will be a hit or a flop. I believe that the Fire Phone is a significant milestone in the …
Continue Reading about What Amazon Firefly means for commerce →
