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Retail, E-Commerce and Shopper Marketing
With smartphones conditioning a generation to expect what they want, how and when they want it, omni-channel has become the ante for retailing’s future. Retailers need to move beyond their channels …
Continue Reading about The Two Overlooked Musts Of Omni-Channel →
One thing hasn’t changed since the dawn of retail: We feel more confident in our choices when we know people like us have made the same choice before us, and had a good outcome. Early carpet and …
This quarter, we hit two milestones in retail. Target, Best Buy and Walmart all had 50% or more of their website visitors coming from mobile devices. And the overall time shoppers spent on retail …
We used to go shopping; now we are shopping. Smartphone in hand, we start our shopping experience by accessing nearly perfect information – product specs, ratings and reviews, competitive pricing – …
The new Amazon Fire Phone launched yesterday, and the internet is buzzing about whether this new device will be a hit or a flop. I believe that the Fire Phone is a significant milestone in the …
Continue Reading about What Amazon Firefly means for commerce →
When looking to improve performance of an e-commerce site, one of the best places to start looking is at the bottom of your checkout funnel. If a shopper has gone to all the trouble to discover …
Continue Reading about The Promo Code field could be costing Sears’ e-commerce $16M a month →
