We used to go shopping; now we are shopping. Smartphone in hand, we start our shopping experience by accessing nearly perfect information – product specs, ratings and reviews, competitive pricing – …
What Amazon Firefly means for commerce
The new Amazon Fire Phone launched yesterday, and the internet is buzzing about whether this new device will be a hit or a flop. I believe that the Fire Phone is a significant milestone in the …
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The Promo Code field could be costing Sears’ e-commerce $16M a month
When looking to improve performance of an e-commerce site, one of the best places to start looking is at the bottom of your checkout funnel. If a shopper has gone to all the trouble to discover …
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Three e-Commerce Lessons From the Super Bowl
The 2013 Super Bowl was more digital than ever. The 71,024 fans in attendance all had access to free wi-fi. Dozens of Super Bowl advertisers launched aggressive digital campaigns in the weeks prior to …
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E-Commerce Events in September 2012
Would you like to escape your daily grind and recharge your e-commerce batteries before the holiday shopping season kicks in to full gear? September offers two e-commerce trade shows that might be …
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What the new Top Level Domains mean for E-Commerce
ICANN (Internet Corporation for Assigned Names and Numbers) is responsible for assigning and managing generic top level domains (aka gTLD) such as .com .edu .biz. In June of 2011 they announced a …
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