A weekly podcast with the latest e-commerce news and events. Episode 13 covers a recap of Superbowl Ads, including ads from Amazon, Paypal, and Dollar Shave Club, and the digital calls to action and mobile engagement with those ads. We also talk about how fashion trends are (or are not) effecting fashion sales, new virtual reality investments from Alibaba, Google, and Apple. We discuss the future of malls, and why responsive design is a bad idea.
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EP013 – SuperBowl, VR, Future of Malls, and why responsive design is a bad idea
The SuperBowl featured ads from Amazon, PayPal, and Dollar Shave Club this year.
42% of the ads had a digital call to action:
Google reported that 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70% last year.
Are stale fashion trends curtailing woman’s apparel sales, or is it another example of Amazon eating the world?
Google, Apple, and Alibaba all make new investments in Virtual Reality. John Carmack (CTO of Oculus) starts writing VR Game Reviews.
January Same Store Sales data from Channel Advisor looks encouraging.
Amazon rumors about logistics services continue “Project Dragon Boat“. Amazon Prime Now comes to Raleigh, North Carolina and Scot is their first customer.
Michael Kors expresses concern that Mall Traffic is likely to continue declining. Jason shares that the US is way “over-stored” and that the US has 5X the amount of retail space per capita as UK.
We talk about why Responsive Design is a bad idea for e-commerce and mobile apps are a lower priority than the mobile web.
Episode 13 of the Jason & Scot show was recorded on Tuesday, February 9th, 2016.
[…] Jason, over at RetailGeek, has the highlights of items we cover and links to any articles mentioned in the podcast. […]