A weekly podcast with the latest e-commerce news and events. Episode 29 features an interview with Amanda Greenberg of Ferrara Candy
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Amanda Greenberg, Sr. Director, eCommerce of Ferrara Candy Company and former head of E-Commerce at Kind.
Topics discussed included:
- Brand Lifecycle
- Channel conflict
- Pricing strategy / Map pricing
- Amazon
- Digital Impulse Purchases
- The future
Episode 29 of the Jason & Scot show was recorded on Thursday, May 26th, 2016.
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