Best Buy Deploys QR Codes to Enhance Shopping Experience

Best Buy adds QR codes to all their retail stores. 82% of consumers already use mobile phones during their shopping trips, so it’s critical that retailers understand and embrace this new shopping behavior. [Read More]

What Shopper Marketers Need to Know about Location Based Marketing

It’s been a remarkable day in the evolution of Location Based Marketing.  The day started with ShopKick launching in 257 Best Buy stores; and ended with Facebook announcing a location based marketing solution.

Here is a recap to help you catch-up and my own predictions about where we will be going. (more)

Where Purchase Decisions are Really Made

IRI released some research last month that found most decisions to purchase “Store-Brand” product are made at the shelf-edge, as compared to “Name-Brands” which tend to be planned purchases.

This prompted a bit of discussion on LinkedIn with the old “70% of all decisions are made in store” statements being rolled out again. The reality is that purchase decisions are not a single magical moment of truth. Rather, they are the cumulative result of a huge number of previous experiences.

Mobile is the Future of In-Store Marketing

Imagine a shopper walking into a retail store, and holding their phone in front of the aisle.  The phone’s camera instantly photographs all the products on the shelf, performs image recognition on the boxes, looks up competitive prices online, and color codes the image with the products that are a good deal.

Do you think that sounds like science fiction?  It’s not.

Walmart Update: Re-thinking Project Impact?

Moments after I blogged about Walmart’s Project Impact and it’s effect on digital merchandising… it appears that Walmart may be re-thinking Project Imapact.

Bloomberg reports, that in the face of declining financial performance, Walmart’s new COO, Bill Simon, is bringing back promotional displays at the front of store and returning more items that were removed.  Overall inventory is coming back up and pallets are returning to action ally. (more)

Walmart Digital Merchandising Statistics (don’t trust an ad man)

Retail Customer Experience.com has a new article by Graeme Spicer entitled “Digital Displays in Retail Environments Coming of Age”.  The article talks about Walmarts recently refreshed in-store video network (aka Smart Network) and shares some data on the success of advertisements on the network.

I’ve seen similar Walmart data before, but always in private meetings, so now that the data is public I can comment… Here is why you shouldn’t believe it. (more)

The dilemma of the digital in-store marketing industry

The Digital In-Store Marketing industry is confronted with a dizzying array of trade orgs, websites, and events to support.  What’s a well intentioned marketer to do?

An old boxing axiom starts with the advice “You gotta have a good nickname.”    But my own profession struggles to find a universally recognized label.  The lack of a universally understanding manifests itself in a variety of challenges.

My work is at the interesting intersection of a two industries, In-Store Marketing and Digital Marketing.  Both industries are the logical evolutions of earlier disciplines, and both suffer from a confusing variety of labels.  It  makes it all the more difficult to define what happens when the two industries converge. (more)

CES 2010 Recap: through the eyes of a shopper marketer

I’ve spent the past couple of months visiting clients and talking about key takeaways from CES this year, and I’ve promised to blog a quick recap.  So, belatedly, here it is.

CES is the largest trade show in the US, it’s hosted in Las Vegas every January and it focuses on the Consumer Electronics industry.  A number of blogs do a great job covering the products introduced at the show.  Engadget is a great place to start.  Here is a nicely organized photo library from the show.

My interests at CES are more about what retail designers and in-store marketers can learn from the show. (more)

Tough times for regional retailers

It’s been a tough quarter for regional retailers based here in the Pacific Northwest. They’ve all suffered from the same soft sales that the economy has imposed on national retailers, and we had a sever winter storm that knocked out a lot of the traditional holiday shopping days this season. Now we’re starting to see the fall out.

Many great independent retailers are closing their stores. In my neighborhood, a wonderful local store called Cheeky B had to call it quits and liquidate their inventory. In an all to common scenario, their out of state landlord wasn’t interested in working with them, and instead will try to find new tenants looking to risk opening a store in this economy.

Worse, the regional chains are taking a beating. (more)

Miller Zell study is Great, but is it True?

Miller Zell is one of the top firms in the retail marketing and design industry.  In the first half of the 90’s they were a terrific vendor of mine at Blockbuster.  Among the clever things they do is conduct their own research.  It both gives them a competitive advantage versus firms that either don’t base their work on research or are limited to publically available sources of research; more importantly the research some extra credibility for Miller Zell in the space.

Last week they published a new study, Gone in 2.3 seconds.   This study, surveyed 1000 consumers about the influences on their purchase decisions, and concluded amongst other things that in-store marketing is very effective, and that more than 60% of purchase decisions are still made in the store.  The study is certainly interesting, and I frankly agree with many of it’s conclusions.  You can read more about the study at Ad Week or at the Experiate blog. (more)