Weekly Shopper Marketing News February 11, 2011
Here is the weekly news from the @retailgeek twitter feed. Featuring an uptick in consumer confidence, major mobile traction, and a new service from Best Buy.
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8 Shopper Marketing Predictions that Might Even Come True
Everyone seems to have their obligatory list of predictions for the new year, so here are 8 things that I expect to see in the shopper marketing space over the next 12 months. A few of them might even happen.
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Why luxury brands should embrace mobile
The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next. Paradoxically, luxury brands (that cater to a disproportionately high number of Smart Phone owners), are missing the boat in adopting mobile customer experiences.
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Mainstream News: These shopper marketing guys are changing the world
It’s a banner time for Shopper Marketing, as the mainstream media has taken notice of how profoundly the shopping experience is changing right before our eyes. USA Today, the Wall Street Journal, and Fortune Magazine all have articles on the changing shopper behavior as a result of mobile, social, and cross-channel evolutions.
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Who Moved My Customer?
I did a webinar this week covering some of the key trends that are changing consumer shopping behaviors, and how smart marketers are leveraging those changes.
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New Gig for Retailgeek
Excuse the personal note, but I started a new job this week. I’ll be leading the Strategy and Customer Experiences teams for CrossView Inc, a best in class solution provider enabling cross-channel shopping experiences [Read More]
