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Retail, E-Commerce and Shopper Marketing
When looking to improve performance of an e-commerce site, one of the best places to start looking is at the bottom of your checkout funnel. If a shopper has gone to all the trouble to discover …
Continue Reading about The Promo Code field could be costing Sears’ e-commerce $16M a month →
ICANN (Internet Corporation for Assigned Names and Numbers) is responsible for assigning and managing generic top level domains (aka gTLD) such as .com .edu .biz. In June of 2011 they announced a …
Continue Reading about What the new Top Level Domains mean for E-Commerce →
Starbucks is unquestionably one of the most influential retailers on the planet; operating over 17,000 stores in 50 countries. It’s only natural that the retail world follows any new Starbucks …
Continue Reading about What E-commerce Sites Can Learn From Starbucks →
The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next. Paradoxically, luxury brands (that …
Continue Reading about Why luxury brands should embrace mobile →
This month Best Buy added QR codes to the fact tags in all their U.S. retail stores, making them the first national retailer in the US to embrace their shopper’s desire to use mobile devices during …
Continue Reading about Best Buy Deploys QR Codes to Enhance Shopping Experience →
Portland, Oregon based KEEN, Inc is a footwear manufacturer founded in 2003 by Martin Keen and Rory Fuerst. The first product, the KEEN Newport, was a sandal with a thick black rubber toe protector. …
