One thing hasn’t changed since the dawn of retail: We feel more confident in our choices when we know people like us have made the same choice before us, and had a good outcome. Early carpet and …
Hey, Who Moved My Storefront?
We used to go shopping; now we are shopping. Smartphone in hand, we start our shopping experience by accessing nearly perfect information – product specs, ratings and reviews, competitive pricing – …
Is it Time to Drop the “e” from e-Commerce?
reposted from blog.crossview.com Most e-commerce executives are focused on on-line sales, even though their actual contribution to the organization is far broader. In order to maximize the …
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Are you missing the most important e-commerce metric?
Major retailers are sharing some remarkable data about the cross-channel behavior of their shoppers: “45% of in-store visitors pay a visit to homedepot.com first” -- Hal Lawton, President Home …
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Best Buy Deploys QR Codes to Enhance Shopping Experience
This month Best Buy added QR codes to the fact tags in all their U.S. retail stores, making them the first national retailer in the US to embrace their shopper’s desire to use mobile devices during …
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What Shopper Marketers Need to Know about Location Based Marketing
Wednesday, August 18, 2010 was a remarkable day in the evolution of Location Based Marketing. The day started with ShopKick, a well-funded start-up, launching an In-Store, Location-Based …
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