We are seeing the first signs of reverse commoditization: In early January I predicted that mobile shopping tools would make pricing and availability completely transparent to shoppers, which …
8 Shopper Marketing Predictions that Might Even Come True
Everyone seems to have their obligatory list of predictions for the new year, so here are 8 things that I expect to see in the shopper marketing space over the next 12 months. A few of them might …
Continue Reading about 8 Shopper Marketing Predictions that Might Even Come True →
Why luxury brands should embrace mobile
The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next. Paradoxically, luxury brands (that …
Continue Reading about Why luxury brands should embrace mobile →
Mainstream News: These shopper marketing guys are changing the world
It’s a banner time for Shopper Marketing, as the mainstream media has taken notice of how profoundly the shopping experience is changing right before our eyes. USA Today: More consumers …
Continue Reading about Mainstream News: These shopper marketing guys are changing the world →
Best Buy Deploys QR Codes to Enhance Shopping Experience
This month Best Buy added QR codes to the fact tags in all their U.S. retail stores, making them the first national retailer in the US to embrace their shopper’s desire to use mobile devices during …
Continue Reading about Best Buy Deploys QR Codes to Enhance Shopping Experience →
What Shopper Marketers Need to Know about Location Based Marketing
Wednesday, August 18, 2010 was a remarkable day in the evolution of Location Based Marketing. The day started with ShopKick, a well-funded start-up, launching an In-Store, Location-Based …
Continue Reading about What Shopper Marketers Need to Know about Location Based Marketing →
