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Retail, E-Commerce and Shopper Marketing
The 2013 Super Bowl was more digital than ever. The 71,024 fans in attendance all had access to free wi-fi. Dozens of Super Bowl advertisers launched aggressive digital campaigns in the weeks prior to …
Continue Reading about Three e-Commerce Lessons From the Super Bowl →
ICANN (Internet Corporation for Assigned Names and Numbers) is responsible for assigning and managing generic top level domains (aka gTLD) such as .com .edu .biz. In June of 2011 they announced a …
Continue Reading about What the new Top Level Domains mean for E-Commerce →
reposted from blog.crossview.com Most e-commerce executives are focused on on-line sales, even though their actual contribution to the organization is far broader. In order to maximize the …
Continue Reading about Is it Time to Drop the “e” from e-Commerce? →
Major retailers are sharing some remarkable data about the cross-channel behavior of their shoppers: “45% of in-store visitors pay a visit to homedepot.com first” -- Hal Lawton, President Home …
Continue Reading about Are you missing the most important e-commerce metric? →
We are seeing the first signs of reverse commoditization: In early January I predicted that mobile shopping tools would make pricing and availability completely transparent to shoppers, which …
I usually try to keep news related updates on Twitter, but a couple items hit my radar screen this week that really stuck me. Zara, an amazingly nimble ‘Fast-Fashion’ global retailer whom I greatly …
