GlobalShop, the largest event for retail design and shopper marketing in the U.S, is February 29 – March 2 in Las Vegas. It’s a great event to catch up with colleagues in the industry and see the latest trends in Visual Merchandising, Store Design, and Store Fixtures.
This year, in partnership with the Planning and Visual Education Partnership (PAVE), I’ll be giving a presentation about in-store customer experiences in the omni-channel world.
Hey, Who Moved The Front of My Store?
Retailing in a cross-channel world.
Thursday, March 1, 2012
1:30 pm – 2:30 pm
SMCI6 (Shopper Marketing & Consumer Insights Track)
Shopping has fundamentally changed, as the majority of consumers now begin their shopping process well before they ever walk in a store. With the rapid adoption of new social, local, and mobile technologies, the physical and digital shopping experiences are becoming more integrated than ever before. As the shoppers’ path to purchase becomes more dynamic, shopper marketers must abandon the old channel segmentation paradigm and focus on all the touchpoints that shoppers choose to use. This session will provide an overview of the key trends and technologies that are fueling this revolution, and will look at specific examples of brands and retailers that are winning in a new Cross-Channel World.
If you’re going to be at the show, I’ll hope you will drop by and introduce yourself. As always, you can catch up me on twtiter @retailgeek.