Jason & Scot Show Episode 23 Billy May SVP Digital & E-Commerce at Abercrombie and Fitch

A weekly podcast with the latest e-commerce news and events. Episode 23 is an interview with Billy May, Senior Vice President and General Manager of Digital, eCommerce, and Corporate Development at Abercrombie and Fitch.




Billy is a 4th generation retailer and a pioneer in retail digital transformation.  Today he is responsible for digital and e-commerce for one of the worlds most recognized brands.

Our conversation covers a wide range of topics including:

  • Billy’s career matriculation, and current responsibilities
  • Some of the key strategic initiatives that A&F is focused on
  • What some of the key challenges and opportunities that brands face today
  • How A&F balances the healthy tension of brand goals and commerce goals
  • A&F Mobile strategy and philosophy
  • How A&F things about omni-channel
  • International Expansion
  • Social strategy and perspective on ROI

Episode 23 of the Jason & Scot show was recorded on Tuesday, April 19th, 2016.


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